World Fashion Trend and Culture

The fashion trend is often defined as the latest look or the the latest style. It comes from the most fashionable runaways including dresses, footwear, accessories, make up, or even hairsytle.

This trend changes according to dynamic culture in the world. Some people who have high cultural status or sosial status start to wear new or different clothes, then followed by the other people. Then it will start the fashion trend. Fashion may vary according to social class, occupation, age, geography and generation. Fashion may also vary over time. We also can say what people choose to wear can reflect their personality and interest. Somehow some people always prefer to choose what are the current fashion, we can call them as fashionista or in the negative term as fashion victim. Both the people and the product of fashion gathered in the fashion industry. The fashion industry influenced world fashion trend since they designed the clothing in one country, manufactured in another, then sold it worldwide. The fashion industry consist of four levels, it starts from production of raw materials; the production of fashion goods by designer or manufacture; retail sales; and ends with various forms of advertising and promotion. The fashion industry is not only focused on the fashion product, but also give a the multiplier effects around it, for examples fashion television, fashion class, fashion magazine, etc. These all can give us the new perspective how the fashion industry may give a trend to the society as a kind of lifestlye.

In Western fashion trend is usually divided into four parts of the seasons such as summer, autumn, winter, and spring. World fashion designers use this kind of periodic cycle to launch their fashion product. The material, color and pattern of this range of fashion product is influenced by this periodic cycle trends. However, fashion designer in some other countries do not always launch their collection in those periodic of time. They may launch their clothing line according to the local need or specific market segments. The world fashion trends may vary depends on the fashion season and the designers around the world. Some cities in the world are called as the center of world fashion they are Paris, Milan, and New York City. Some others cities also join this big impact of fashion industry for examples Los Angeles, Hongkong, Toronto, and Sydney. Of course, the culture gives great influence to develop their fashion concept in each geographical area. It will give so many options for people to choose what fashion product worldwide as their style. That’s why world fashion industry is emerging with a lot of big international brands/labels with high price and high value. However fashion style is defined as a lifestyle, a basic need of a person who wants to show his/her social class, behaviour, or interest.

In United States of America (USA) itself, the fashion trends are influnced by the diverse cultural root.  Some American styles, such as cowboy hats, boots, leather jackets, blue jeans, are already accepted to the people around the world. There are many leading brands/labels from USA such as Victoria Secret, Calvin Klein, and Ralph Lauren. Another type of clothing worn by Americans is the T-Shirt because they prefer comfortable daily wear. Twice a year, American designers show their fashion design to crowd of journalists, buyers, and celebrities. Designers produce fashion shows to show off therir latest collection. Currently, the show are sponsored by Marcedes-Benz, so they are reffered to as Marcedes-Benz Fashion Week. The fashion week fall shows are held the preceding winter (February) and the spring shows are held the preceding late summer (September).

The concept of fashion trend is always changing each year. The different style between years depends on what the current issue at that time. For example, one of the Indonesian fashion trends 2014 called ‘sagacity’ that inspired by traditional tales. It is allowed the fashion designers create a fashion product such as cheongsam, kebaya, kimono as a trend after going back to the ’once upon a time’ as the tales said. Each designer has their creative sketch and material to explore the current trend. Once again, the fashion trend may vary over time.

I, myself, love how Dian Pelangi gives new fashion trend not only to Indonesia but also to the world. She blended Indonesian culture into fashion product and found the best heritage product of Indonesia. She also proved that Indonesia is the world’s biggest moslem population in the ellegance way as a moslem fashion designer. For me, this is the new breakthrough of a world fashion trend. Indonesia has many beautiful traditional fabric such as batik, tenun, ikat, songket, saroong and others. These traditional fabric and fashion product may introduce Indonesia to the world especially in the fashion industry. In my daily wear, I also wear Batik blazer to go to campus and attend some special occasion. I believe that all these kinds of product can transform into world moslem fashion style as ready-to-wear product. It will be a great way to introduce Indonesian talented designer and Hijab as the new world fashion trend at the same time.

In the end, I certainly believed that the world fashion trend is becoming a cultural artefact. Each country fashion products seem to be heritage product especially if fashion designers use traditional materials from several area in the world. The world fashion trend as the cultural artefact will give the concept of the lifestyle of the current time. The people from all around the globe may use the same clothing but create their own values in every generation. This is why we may see some fashion trends is turning around in some decades. The world fashion trend is a huge industry in the lifestyle market and everybody in the whole world is count on it. Nobody want to loose their excistance in their social environment. They enjoy International labels/brands for both ready-to-wear and haute couture, no matter where they buy it or how much money they spent. The more authentic creation the more higher its values. This is why world fashion trend is emerging and very important nowadays.